College Newspaper e-Edition Program | For presentation click HERE
The challenges presented by technology and the economy are sizeable.
Newspapers are losing circulation and advertising revenue as readers migrate to the Web to get free content. Colleges and universities are losing both federal and state funding. Advertisers need access to the college-age crowd to increase sales and enhance their brand.
DTS offers a proven strategy to increase newspaper circulation and revenue with its Newspaper e-Edition College Program, which benefits all participants.
1) Newspapers generate incremental circulation, realize huge production savings and retain subscriptions for a longer term.
2) College students access cool advertiser offers and news from a vehicle whose subscription cost is discounted.
3) Colleges and universities generate much-needed incremental revenue from sales commissions
4) Advertisers reach a much-desired audience: college students.
DTS’ Newspaper e-Edition College Program can help these industries to not only survive but also flourish.
Here’s how it works:
* College students sign up for classes and their fee includes a steeply discounted e-Edition subscription to a local (or national) newspaper.
* The college or university receives a commission for each e-Edition subscription that remains active for at least 28 days.
* Newspapers generate new subscribers and a new source of ad revenue.
* DTS communicates advertiser offers and discounted offers from City Free Stuff periodically to students via e-mail and text message. Students access free (or discounted) products and services through their e-Edition subscriptions.
Here are some facts about the college market:
* There are more than 400 colleges, universities and vocational training schools in California and more than 5,700 nationally.*
* Nationally, there are more than 14 million college students.*
* Californians with college degrees typically earn some $30,000 more a year than those with high school degrees. **
* The bottom line is college graduates make more money and spend more money on products and services.
(*) U.S. Census 2008
(**) California Colleges.com
For more information about the Daley Technology Systems College Newspaper e-Edition Program, PLEASE CLICK HERE.
Newspapers are losing circulation and advertising revenue as readers migrate to the Web to get free content. Colleges and universities are losing both federal and state funding. Advertisers need access to the college-age crowd to increase sales and enhance their brand.
DTS offers a proven strategy to increase newspaper circulation and revenue with its Newspaper e-Edition College Program, which benefits all participants.
1) Newspapers generate incremental circulation, realize huge production savings and retain subscriptions for a longer term.
2) College students access cool advertiser offers and news from a vehicle whose subscription cost is discounted.
3) Colleges and universities generate much-needed incremental revenue from sales commissions
4) Advertisers reach a much-desired audience: college students.
DTS’ Newspaper e-Edition College Program can help these industries to not only survive but also flourish.
Here’s how it works:
* College students sign up for classes and their fee includes a steeply discounted e-Edition subscription to a local (or national) newspaper.
* The college or university receives a commission for each e-Edition subscription that remains active for at least 28 days.
* Newspapers generate new subscribers and a new source of ad revenue.
* DTS communicates advertiser offers and discounted offers from City Free Stuff periodically to students via e-mail and text message. Students access free (or discounted) products and services through their e-Edition subscriptions.
Here are some facts about the college market:
* There are more than 400 colleges, universities and vocational training schools in California and more than 5,700 nationally.*
* Nationally, there are more than 14 million college students.*
* Californians with college degrees typically earn some $30,000 more a year than those with high school degrees. **
* The bottom line is college graduates make more money and spend more money on products and services.
(*) U.S. Census 2008
(**) California Colleges.com
For more information about the Daley Technology Systems College Newspaper e-Edition Program, PLEASE CLICK HERE.
