SellingNewspapers.com (SN) is a high-tech website that was created to help
for-profit and non-profit organizations (large and small) raise needed revenue and
newspapers to increase circulation. SN is owned and operated by Daley Technology
Systems, LLC. The SN website allows all active parties to input data, update information
and track sales results. We are committed to providing a valuable service to all parties and are very selective about whom we partner with in these initiatives.

We are also affiliated with companies like OWL Enterprises, Formula Drift , Joe Barter, LLC, RadEvent, to provide great incentives, discounts and opportunities for participants. After a person subscribes to a newspaper Joe Barter can offer amazing incentives for the person to remain a subscriber. This really helps participating newspapers in their retention programs.

EXAMPLE: Participants/ attendees at selected theme parks receive an automatic membership to Joe Barter (joebarter.com) which provides FREE gifts each month when they return to the parks. Gifts include; free sodas, paintballs, travel mugs, movie tickets, VIP passes and other promotional items. (All items are based on availability.)

Please read further to learn more about what we can do for your organization and why newspapers, faced with many challenges, are working with us to help them as well.

How DTS can help your organization
DTS newspaper subscription programs can generate additional revenue for organizations that partner with us while producing a much-needed boost in paid circulation for newspapers.

Presently, DTS offers two newspaper subscription programs:

1) Newspaper Subscription Fundraising Program

DTS fundraising programs award a 100% commission equal to the amount of the newspaper subscription payment collected at the point of sale to participating public and private organizations.

Members of organizations engage in face-to-face sales, targeting their families, friends and neighbors, so a seller-buyer personal connection is already established. Sellers earn rewards and incentives based on the number of subscriptions they sell. The goal is to motivate every member of an organization to sell at least one newspaper subscription.

In addition, organizations can utilize a DTS interface to submit news and information about their organization directly to their local newspaper for publication in-paper and/or on the newspaper’s website. These special sections provide another reason for community members to subscribe to and read the newspaper.

DTS is also developing an incentive program to reward new subscribers over the term of their subscription. This program should have a positive impact on new subscriber retention.

2) Newspaper Subscription Combination Offer Program

DTS combination offer programs allow organizations to promote the value-added inclusion of a newspaper subscription (typically an 8-week Sunday only subscription) as part of the regular admission or service fee that customers are required to pay to gain entrance to an event or access to a service.

Customers can choose to pay the regular admission or service fee, including an “opt-in” newspaper subscription offer. Or they can choose to pay the regular admission or service fee.

DTS compensates the participating organization for the promoted cost of the newspaper subscription, plus DTS pays the organization a commission for each “opt-in” newspaper subscription.

For more information about either program, please e-mail us at SellingNewspapers@DTSconnect.com or contact us at (213) 300 DTS1 (3871).

What we believe
Daley Technology Systems (DTS) understands that the popularity of the Internet as a source of news has led to a decline in newspaper readership nationwide, particularly over the past decade.

Because newspapers generate most of their revenue from display advertising (with rates based on the number of paid readers a newspaper can document), the doom-and-gloom view is that the industry cannot survive if the number of paid readers continues to decline.

DTS does not share that view.

Our staff has decades of experience in the newspaper industry. We know its ins and outs, and remain in contact with many of our former colleagues.

DTS believes the industry will find its way to the future and survive.

Why we believe
Here are some facts and figures culled from “The State of the News Media 2008 – An Annual Report on American Journalism,” compiled by the Project for Excellence in Journalism.

• AD REVENUE: Though advertising revenues continued to shrink in 2007, the industry still generated advertising revenue of some $49.2 billion from print and online operations. Print advertising accounted for 90% of that total.
   
• COVERAGE: Newspapers cover stories that have a greater impact on the nation and over longer periods like the U.S. economy, health care and foreign news, including the war in Iraq. This type of coverage is not easily found in other news genres.
   
• LOCAL NEWS INVESTMENT: Newspapers reflect and define a community’s identity, its interests and its aspirations. This is an impetus for purchasing and reading a newspaper. Many newspapers are considering heightened coverage of local news as a strategic strength.
   
• PRE-TAX PROFIT: By year-end 2007, a typical newspaper with a 100,000 circulation still made a 15.6% annual pre-tax profit margin. This compares favorably with Wal-Mart Stores, Inc. (5.4%) and Exxon Mobil Corporation (17.9%).
   
• READERSHIP: On an average day, roughly 51 million people still buy a newspaper and 124 million still read a newspaper. Readership of newspapers, traditionally higher than paid circulation, may soon be positioned as a key metric for advertisers.